Category | Digital Marketing

A voice, finally. The web is finally ‘humanized’ after all these years and that’s how we want it to be. Consumers expect brands to listens and if that happens, they are more willing to start listening to brands as well. Blogging or micro-blogging will help brands and businesses to start engaging the consumers on an authentic and personal level. Viral As I have always said to my clients, if your products or services suck, social media will not fix it. On the contrary, it may help to amplify those flaws. The key is to understand from the conversions and learn why consumers think your products...

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An interesting campaign that leverages on user generated content. I can imagine a bunch of lads making a fool of themselves and posting the videos or photos on facebook. Great way to integrate an mobile app onto social media and let the players' own social network takes the campaign to a higher level. Let's see how this campaign turns out after 17th April.

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Old Spice Social Case Study from Digital Buzz on Vimeo. I shared a video sometime back on how Old Spice uses the social media in their digital campaign – “The man your man can smell like’. Now check this case study out.

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object width="560" height="340"> A cheeky yet clever facebook campaign that I came across this morning. First, it uses facebook's founder Mark Zukerberg as the subject since facebook is one the most popular social networking site whom huge datacenter infrastructure consumes a whole load of electricity that was generated by the dirty old coal. Second, it drives the message across strongly using the concept of 'befriending' and 'unfriending' in facebook to challenge users to exert pressure on facebook and leading organizations to switch towards environmental-friendly energy sources. Greenpeace...

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