Category | Social Media Marketing



Video : The World Is Obsessed With Facebook

Date: 04 Apr 2011 | 0 Comment | Tags:  | 
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Still not convinced that your business needs to have a facebook strategy? The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.



Video: Nike Sportswear’s campaign with Facebook Places

Date: 15 Sep 2010 | 0 Comment | Tags:  | 
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An interesting application of Facebook Places in digital marketing by Nike Sportswear. Probably one of the first few campaigns that uses Facebook Places. With Facebook places, marketers can now explore location-based campaigns such as checking-in to a store to enjoy discounts or freebies. Developers can also leverage on the Facebook Places API to integrate their apps with Facebook Places to pull information about people, locations, groups and more. At this point, only a couple of apps like Foursquares will integrate with Fb places. Looking forward to see this being launched in Singapore...



Measuring success in social media marketing

Date: 15 May 2010 | 0 Comment | 
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Year 2000 or earlier, campaign objectives revolve around customer acquisition. A decade later now, clients raved about customer retention - to retain customers, build customer loyalty, establish trust, increase referrals - all aiming at increasing profits for the client. In my opinion as a digital marketer being socially optimized will help the client's business a great deal in retaining customers and increasing profits. Digital campaigns that I worked on require some form of measurement so the client and I know what worked, and what did not. I am inclined to measure effectiveness of each campaign...